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BRAG about it: Students reach potential in retail

Kam King
Thu, 2012-07-19 15:48

Being welcomed to the Big Apple with a scholarship was not what Jordynne Bowie expected, but she’s happy to brag about it. “I would never have thought that as a sophomore, I'd be sitting at a gala dinner at the Cipriani Wall Street, talking with Estee Lauder head directors,” Bowie said.

The Black Retail Action Group (BRAG) scholarship and awards gala in December 2010, which attracted 500 fashion industry insiders, retail executives, celebrities and the media to Manhattan, is still a highlight of Bowie’s academic career.

Bowie, now a senior studying fashion and retail studies, was the 2011-12 president of Ohio State’s BRAG chapter, chartered in 2009. The national organization provides resources and developmental support to empower African Americans and all people of color to reach their highest professional potential in retail and related industries.

The Columbus native wants her organization to be an asset that Ohio State brags about. “My goal is for the OSU community to learn that BRAG is passionate about building the confidence of those who are sometimes overlooked in the retail industry," she said.

The organization, with 21 members, also reiterates the theme of maintaining a positive body image that Bowie learned in her courses. “I plan on attending graduate school for marketing and entrepreneurship and then opening my own boutique. And I know BRAG is going to help me get there.”

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