Tees for You and Me - Advanced Communication and Relationships Inquiry UnitEntry EventYou have just found out that, due to an overwhelming amount of employee conflict, Tees for Teens, the company responsible for printing your class T-shirts, has closed its doors. As a result, your class will not be able to follow the school tradition of wearing those Tees on your class trip. You, along with three or four friends, spoke to your school’s administration about this issue and suggested that you will design your own T-shirts to sell to the class. Your principal believes this is a good idea, but wants to make sure you do not run into some of the same problems that plagued Tees for Teens. He has agreed to let you create a T-shirt with a positive slogan or logo to sell to the class, as long as you show him a detailed plan of how you will run your T- shirt mini-company. To account for diversity, each student will be assigned to promote a different demographic role while working in the mini-company (age, socioeconomic class, ethnicity, and/or religious affiliation). You will present your plan in the form of a manual, handbook, or webpage. It must include the following information:
You will present your T-shirt design and business plan to the school administration. You will show that you and your employees can solve problems as a team by using the Practical Problem-Solving REASON Sheet to outline the process used to determine your marketing strategy. Be sure you are thoughtful and can support your decisions with reliable information, attention to the values, and aware of assumptions you are making as you create the marketing plan.
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