Doctor of Philosophy in Consumer Sciences, Hospitality and Retail Management

Key Features

• Develop expertise in research methodologies and principles in hospitality and retail management
• Focus studies in hospitality management or fashion retail management
• Research integrated into your studies from the start of your degree to graduation
• Partner with distinguished faculty who are uncovering new ways to enhance consumer experiences and marketing efficiency

What You’ll Learn

• Learn and conduct research about hospitality and retail consumers, their evaluations of service experiences, their affective and cognitive responses to brands, and their judgments and decision-making processes
• Master important elements of the profession, including:
  • Advanced knowledge in leadership
  • Consumer behavior and services marketing principles
  • Management consulting skills and service design
  • Technology innovation and social media marketing
  • Cross-cultural research
  • Aesthetics, body image, self-representation