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Department of Human Sciences Directory

Contact information for regional faculty members is located on the main College Directory.

Nancy A. Rudd

Retiree-Faculty Emeritus, Department of Human Sciences
Faculty Emeritus, Department of Human Sciences

Program Area: Consumer Sciences

(614) 292-4385
rudd.1@osu.edu

Biography

Dr. Nancy A. Rudd is professor of consumer sciences in the Department of Human Sciences. Her teaching and research interests lie in the area of appearance and human behavior, with emphasis on culture, body image, and personal aesthetics.

She teaches both undergraduate and graduate students, advises honors and graduate student research and teaches a general education course entitled "Appearance, Dress and Cultural Diversity." She currently teaches courses in the social psychology of appearance, aesthetics, and apparel product development and branding. She has studied body image for 24 years, focusing on the perceptions, attitudes and behaviors of many diverse groups of people.

She has received outstanding teaching awards in her college, and has received grants for curriculum development, research and outreach. She has published her work in several academic journals and regularly presents her research at national and international conferences. She serves as chair of the university Body Image and Health Task Force, which was founded in 1995, and is a member of the University Wellness Collaborative.

Education

  • PhD, Educational Research and Foundations, The Ohio State University
  • MS, Textiles and Clothing, Iowa State University
  • BS, Textiles and Clothing, Iowa State University

Research Interests

Experience

  • 2012 – Present: Full Professor, Fashion & Retail Studies Program in the Department of Human Sciences, The Ohio State University
  • 1995 – 2012: Associate Professor, Fashion & Retail Studies Program in the Department of Consumer Sciences, The Ohio State University
  • 1984 – 1994: Assistant Professor, Textiles & Clothing Department, The Ohio State University
  • Teaching: Undergraduate and graduate courses including:
    • Aesthetics and design
    • Social/psychological/cultural aspects of dress.
  • Category P graduate faculty status (direct master's and doctoral research).
  • Fellow, International Textiles and Apparel Association
  • Dean’s Outstanding Faculty Award, College of Human Ecology, 2006
  • Outstanding Teaching Award in Human Ecology, 1994 and 1988, sponsored by the Human Ecology Student Association
  • Faculty honoree, Mortar Board Honorary Organization, The Ohio State University, 2009 and 2006
  • Chair, University Body Image and Health Task Force

Selected Grants

  • Reilly, A., Rudd, N.A., Arthur, L., Freson, T., Kelly, P.A., and Vaughn, J. (Submitted to NIH Stimulus grant competition April 23, 2009). "New tool for male body image distress". $868,106.
  • Littrell, M., Ogle, J., Hyllegard, K., Rudd, N.A., Buell, J., Bickle, M., Gustafson, K., Rouner, D., Miller, J. (Awarded July 2006). USDA Higher Education Challenge Grant: Socially responsible advertising and promotion of food, fiber, and related products: Developing an integrated set of undergraduate courses, funded for $498,000, with Colorado State., The Ohio State University, and University of South Carolina. OSU received $91,705.

Selected Publications

  • Rudd, N.A. & Reilly, A.  (2013)  He can’t love me if I’m ugly: Recurring themes in Days of our Lives. In Hancock, J., Karaminas, V., & Johnson-Woods, T. (Eds.), Fashion and Popular Culture: Literature, Media and Contemporary Studies. London: Intellect books, an arm of The University of Chicago Press.
  • Ogle, J., Hyllegard, K., Littrell, M., Bickle, M., & Rudd, N.A.  (2013.) Socially responsible advertising and promotion within the U.S. apparel industry: An exploration of stakeholder perspectives.  In Littrell, M. (Ed.), Fashion Dialogue 2012, Beijing Institute of Fashion Technology-Inter-national Textiles and Apparel Association Joint Symposium, pp. 215-220.
  • Hyllegard, K., Ogle, J., Rudd, N.A., Littrell, M., & Bickle, M. Course development in socially responsible advertising and promotion: An interdisciplinary and stakeholder approach.  (2012, Fall).  Marketing Education Review,  22(3), 225-239.
  • Rudd, N.A. Davis, L., & Winkle, P.  (2011).  Glossary of terms.  In Judd, S. (Ed.), Eating Disorders Sourcebook, 3rd Ed.  Health Reference Series.  Detroit, MI:  Omnigraphics, Inc., Chapter 55, pp. 557-560. 
  • Rudd, N.A. Davis, L., & Winkle, P.  (2011).  Sociological and psychological factors in eating disorders.  In Judd, S. (Ed.), Eating Disorders Sourcebook, 3rd Ed.  Health Reference Series.  Detroit, MI:  Omnigraphics, Inc., pp. 234-235.
  • Chattaraman, V., Lennon, S., & Rudd, N.A.  (2010, pub online Feb).  Social identity salience:  Effect on identity-based
  • apparel brand choices of Hispanic consumers.  Journal of Psychology and Marketing,27(3), 263-284, (ISI Journal)
  • Chattaraman, V., Rudd, N.A. & Lennon, S.  (2009, Aug).  Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator.  Journal of Business Research., 62(8),826-833, (ISI Journal).
  • Chattaraman, V., Rudd, N.A., & Lennon, S. (2009, online Nov 18).The Malleable Bicultural Consumer: Effects of Cultural Contexts on Aesthetic Judgments.  Journal of Consumer Behavior, 9(1), 18-31..
  • Reilly, A. & Rudd, N.A.  (2009).  Social Anxiety as Predictor of Personal Aesthetic Among Women. Clothing and Textiles Research Journal, 27(3), 227-239.
  • Rudd, N.A. (2009).  Researcher Highlight: Nancy Rudd.  In J. Flynn and I. Foster, Research Methods for the Fashion Industry.  New York: Fairchild Books. Pp. 158.
  • Rudd, N.A. & Reilly, A.  Bodies and wellness: Addressing body image issues on a large college campus.  Peer reviewed research and outreach presentation.  Appearance Matters conference, Center for Appearance Research, University of the West of England, July 1-2, 2008, Bristol, UK.  Published April 2009, Body Image Journal,  5(2), 2008 supplement, p. 41(ISI Journal).
  • Reilly, A. & Rudd, N.A.  Social anxiety as predictor of personal aesthetic among women.  Peer reviewed research  presentation.  Appearance Matters conference, Center for Appearance Research, University of the West of England, July 1-2, 2008, Bristol, UK.  Published April 2009, Body Image Journal, 5(2), 2008 supplement, p. 54, (ISI Journal).
  • Reilly, A. & Rudd, N.A.  Gay men who sun, salon, and cosmetic tan: Differences in body image, self-esteem, and internalized homophobia.  Peer reviewed research presentation (submitted Feb 07),and accepted for 7th global conference on “Making sense of health, illness and disease”, Mansfield College, Oxford, UK, July 9-12, 2008.  (on-line e-book.)
  • Rudd, N.A.  (2008).  Body image and self-presentation among gay male consumers.  In Reilly, A. & Cosbey, S. (Eds.)  Primer A Men’s Fashion.  New York:  Fairchild Books., pp. 355-374.
  • Reilly, A. , Rudd, N.A. & Hillery, J. (2008).  Shopping behavior among gay men:  Issues of body image.  Clothing and Textiles Research Journal, 26(4), 313-326.
  • Reilly, A., & Rudd, N. A.  (2008).  Sun, salon, and cosmetic tanning:  Predictors and motives.  International Journal of Humanities and Social Sciences, 2, 3, 170-176. 
  • Salska, I., Frederick, D., Pawlowski, B., Reilly, A., Laird, K., & Rudd, N.A. (January 2008).  Conditional Mate Preferences: Factors Influencing Preferences for Height.   Journal of Personality and Individual Differences,   44(1), 203-215.
  • Rudd, N. A. & Im, H.  (2007).  Full spectrum computer-aided design: “To infinity and beyond®”.  In Extreme Fashion: Pushing the Boundaries of Design, Business Technology,  Elizabeth Rouse (ed.)., London: University of the Arts, pp. 348-361.
  • Reilly, A. & Rudd, N.A. (2007).  Shopping behavior among gay men: Issues of internalized homophobia and
  • self-esteem.  International Journal of Consumer Studies, 31, 333-339, (ISI Journal).
  • Reilly, A. & Rudd, N.A.  (2007).  Stress & Dress: Investigating the relationship between social anxiety and
  • appearance management among gay and straight men.  Journal of Homosexuality, 52(3/4), 151-166.  (ISI Journal). 
  • Kwon, W.  & Rudd, N.A.  (2007).Effects of psychological and physical self-image on perceptions of  salespeople’s performance and non-store shopping intention.  Clothing and Textiles Research Journal, 25(3), 207-229.
  • Rudd, N.A. & Carter, J.  (2006).  Building positive body image among athletes: A socially responsible approach. Clothing & Textiles Research Journal, 24(4), 363-380.
  • Dickson, M., Rudd, N.A., & Lennon, S. (Eds.) (2006). Focused social responsibility: Part 2.  Clothing & Textiles Research Journal, 24(4), 279-281.
  • Dickson, M., Rudd, N.A., & Lennon, S. (Eds.) (2006). Focused social responsibility: Part 1.  Clothing & Textiles Research Journal, 24(3), 175-177.
  • Reilly, A. & Rudd, N. A.  (September 2006). Is internalized homonegativity related to body image?  Family and Consumer Sciences Research Journal, 35(1), 58-73. 
  • Chattaraman, V. & Rudd, N.A.  (2006). Preferences for aesthetic attributes in clothing as a function of body image, body cathexis and body size.  Clothing and Textiles Research Journal , 24(1), 46-61.
  • Carter, J. & Rudd, N.A.  (2005.)  Disordered eating assessment for college student-athletes.  Women in Sport and Physical Activity Journal: Body Image Theme Issue, 14(1), 62-71.
  • Lee, S.H., Rudd, N.A., & Kim, J.S.           (2001).  Body image I: A comparison of ideal beauty, body image, and appearance management behaviors among Korean and American women. Journal of the Korean Society of Clothing and Textiles, 25 (5), 969-980.
  • Rudd, N.A. & Lennon, S.J. (2001). Body image: Linking aesthetics and social psychology of appearance.  Clothing and Textiles Research Journal, 19(3), 120-133.
  • Jung, J., Lennon, S.J., & Rudd, N.A. (2001).  Self-schema or self-discrepancy?  Which best explains body image?   Clothing and Textiles Research Journal, 19(4), 171-184.
  • Rudd, N.A. & Lennon, S.J. (2000). Body image and appearance-altering behaviors of college women.  In   S. Michelman and S. Kaiser (Eds.), Clothing and Textiles Research Journal, 18(3), 152-162.
  • Lee, S.H., Lennon, S.J., & Rudd, N.A. (2000). Compulsive consumption tendencies among television shoppers.  Family and Consumer Sciences Research Journal, 28(4), 463-488.
  • Rudd, N.A. & Lennon, S.J. (1999). Social power and appearance management among women.  In K.K.P. Johnson & S.J. Lennon (Eds.), Appearance and Power.  New York: Berg, pp. 153-172.
  • Lennon, S.J., Rudd, N.A., Sloan, B., & Kim, J.S. (1999). Attitudes toward gender roles, self-esteem, and body image across four groups.  Clothing & Textiles Research Journal, 17(4), 191-202.
  • Lee, S.H. & Rudd, N.A. (1999). Beneath the skin: Body image and cosmetic surgery among Korean and American females.  International Journal of Costume Culture, 2(1), pp. 21-30.
  • Rudd, N.A. (Winter 1997-98). Cosmetics consumption and use among women: Ritualized activities that construct and transform the self.  Journal of Ritual Studies, 11.2, pp. 59-77.
  •  Rudd, N.A. (1996). Appearance and self-presentation research in gay consumer culture: issues and impact.  Journal of Homosexuality, 31 (½), 109-134.
  • Rudd, N.A. (1996). Appearance and self-presentation research in gay consumer culture: issues and
  • impact.  Reprint in Gays, Lesbians, and Consumer Behavior (1996) by D. Wardlow, (ed.), Haworth Press, Binghamton, NY., 109-134.
  • Rudd, N.A. & Lennon, S. (1995).  Body image: Eating, substance abuse, and appearance disorders.  In Meszaros, P. (Ed.), Invest in youth: Build the future.  Monograph, American Association of Family and Consumer Sciences' National Research and Policy Agenda Conference: Investment in Youth.  Washington:  American Association of Family and Consumer Science, 41-57.
  • Rudd, N.A.  (1995.)  Clothing and self-image: Window to the soul.  In S.W. Rollins and P.C. Rollins (Eds.), Gender in popular culture: Images of men and women in literature, visual media, and material culture.  (pp. 109-133).  Cleveland, Oklahoma:  Ridgemont Press. 
  • Rudd, N.A. & Lennon, S. (1994).  Aesthetics of the body and social identity theory.  In M. DeLong and A.M. Fiore (Eds.), Aesthetics of Textiles and Clothing: Advancing Multi-disciplinary Perspectives (pp. 163-175).  Monument, Co:  International Textiles and Apparel Association.  
  • Lennon, S. & Rudd, N.A. (1994).  Linkages between attitudes toward gender roles, body satisfaction, self-esteem, and appearance management behaviors in women.  Family and Consumer Science Research Journal, 23, 94-117.
  • Rudd, N.A. & Tedrick, L.S.  (1994). Male appearance aesthetics:  Evidence to target a homosexual market?  In M. DeLong and A.M. Fiore (Eds.), Aesthetics of Textiles and Clothing: Advancing Multi-disciplinary Perspectives (pp. 200-211).  Monument, Co:  International Textiles and Apparel Association. 
  • Rudd, N.A. (1992). Clothing as signifier in the perceptions of college male homosexuals. Semiotica, Journal of the International Association for Semiotic Studies, 91 (½), 67-78. (ISI Journal).
  • Rudd, N.A. (1991). Textiles and Clothing in higher education: Strengthening linkages and conceptual identity.  In S. Kaiser and M.L. Damhorst (Eds.), Critical Linkages in Textiles and Clothing: Theory, Method, and Practice (pp. 24‑32).  Monument, CO:   International Textiles and Apparel Association.
  • Rudd, N.A. (1990). Apparel for special needs:  Computer-aided design applications.  N. Rabolt (Ed.), Computer Applications in Textiles and Clothing, 21-25.  Monument, CO: Association of College Professors of Textiles and Clothing.